Veestro Review: In-Depth Guide to the Vegan Meal Delivery Service
Explore Veestro's convenience, nutritional quality, and meal variety for plant-based living with pros, cons, and user insights.

Veestro Review: Comprehensive Analysis of a Popular Vegan Meal Delivery Service
In today’s fast-paced world, finding time to prepare healthy, plant-based meals can be a challenge. Veestro, a vegan meal delivery service, aims to solve this problem by offering convenient, chef-prepared, frozen meals shipped directly to your door. This review covers Veestro’s service in detail, exploring its plans, nutritional quality, taste, ingredient sourcing, convenience, cost, packaging, and key pros and cons – helping you determine if it’s the right choice for your plant-based lifestyle.
What is Veestro?
Founded in 2012 by siblings Mark Fachler and Monica Klausner, Veestro provides ready-to-eat, 100% plant-based meals. Designed for those seeking vegan and vegetarian options, Veestro’s meals require no cooking: simply heat in the microwave or oven and enjoy. All meals are pre-cooked by chefs, feature mostly organic ingredients, and avoid preservatives, prioritizing both health and flavor. Meals arrive frozen to preserve freshness and come in single-serving portions, making them ideal for busy individuals, singles, and small households.
How Does Veestro Work?
- Choose Your Meals: Select from over 50 entrees and 8 breakfasts in the standard rotation. Variety spans international cuisines, comfort foods, and classic vegan staples.
- Order Format: Orders are processed a la carte, giving customers freedom to select only their preferred dishes.
- Meal Plans: Three main plans are offered, based on the meal count:
- 10 meal plan
- 20 meal plan
- 30 meal plan
- Delivery Frequency: Choose delivery intervals of every 1, 2, or 4 weeks, allowing for flexibility and customization.
- Subscription or One-Time Order: Subscriptions offer 10% discounts and free shipping; no subscription is required to order meals.
Veestro Menu: Variety and Culinary Approach
Veestro’s menu is notable for its breadth, featuring an ever-present selection of around 50+ entrees and 8+ breakfasts. While Veestro does not rotate new meals in frequently, its menu covers a wide range of global cuisines and plant-based innovations. Notable dishes include:
- Plant-based fajitas with kale, mushrooms, peppers, and rice
- BBQ “Chik’n” Pizza topped with vegan cheese
- Chick’n Shawarma
- “Shepherdless” Pie
- Breakfast burritos, tofu scramble, and grain bowls
Originally, Veestro offered extras such as desserts, soups, and juices. However, recent changes have limited the menu to mainly meals and breakfasts, with extras discontinued.
Nutritional Profile and Ingredient Quality
- Organic Focus: Veestro meals are prepared with up to 96% organic ingredients, which is notably higher than many competitors in the meal delivery marketplace.
- Non-GMO & Preservative-Free: Meals are clean-label, avoiding GMOs and artificial preservatives, supporting whole food nutrition.
- Diverse Macronutrient Profiles: Each meal features varying protein, carb, and fat levels; some dishes (e.g., tofu scramble, pasta bolognese) offer hefty protein, while others emphasize fiber-rich vegetables and grains.
- Sodium Content: Some users have noted high sodium levels in specific meals; reviewing nutrition panels is recommended prior to ordering.
- Gluten-Free Options: Many meals cater to gluten-sensitive customers, though not all are gluten-free – read labels carefully.
Preparing Veestro Meals: Convenience in Practice
All Veestro meals arrive frozen, packed with dry ice, and are ready to eat after heating for a few minutes. Most can be reheated in the microwave in under 5 minutes, although oven reheating yields crispier textures.
- No Cooking Required: Meals are shipped fully prepared, saving time and eliminating the need for meal planning or grocery shopping.
- Single-Serving Sizes: Ideal for one-person households, singles, or those desiring portion control.
- Flexible Scheduling: Plan deliveries weekly, bi-weekly, or monthly; skip or edit orders as needed.
Taste and Flavor Experience
The consensus among Veestro customers is that taste quality is generally strong. Meals are described as flavorful, often surpassing expectations for frozen vegan food. Signature dishes (e.g., enchilada casserole, red curry with tofu) receive praise for seasoning, texture, and ability to retain freshness post-reheating. However, some meals may taste bland to certain palates, and consistency can vary. Sauces accompanying entrees are often highlighted as flavorful and gourmet.
Packaging and Environmental Impact
- Eco-Friendly Trays: Meals arrive in compostable carton trays or recyclable, BPA-free plastic pouches, promising minimal environmental impact.
- Frozen Delivery: All shipments arrive frozen, ensuring quality upon arrival and extending shelf life.
Cost Analysis
Veestro meals are priced in the premium category for meal delivery services. Prices range from approximately $10-$13 per meal, depending on the plan and selected items.
- Subscription Discount: Subscribers get 10% off and free delivery every order.
- Single-Serving Meals: May be pricey for large families but favorable for singles and small households.
- Value Consideration: Convenience, organic and plant-based quality may justify cost for those with busy lifestyles or restricted dietary needs.
Veestro Meal Plans: Options and Customization
| Plan Name | Number of Meals | Delivery Option | Discount | Best For |
|---|---|---|---|---|
| 10-Meal Plan | 10 Single-Serving Meals | Weekly, Bi-Weekly, Monthly | Subscription: 10% off | Singles, Busy Professionals |
| 20-Meal Plan | 20 Single-Serving Meals | Weekly, Bi-Weekly, Monthly | Subscription: 10% off | Couples, Meal Prep Enthusiasts |
| 30-Meal Plan | 30 Single-Serving Meals | Weekly, Bi-Weekly, Monthly | Subscription: 10% off | Families, Group Living |
Pros and Cons of Veestro
| Pros | Cons |
|---|---|
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Who Is Veestro Best For?
- Individuals seeking a convenient, healthy, plant-based diet without the time or skill for meal preparation.
- Singles and small households wishing for portion control and easy meal solutions.
- Those transitioning to veganism, or finding it difficult to cook vegan meals at home.
- Eco-conscious consumers prioritizing organic and environmentally sustainable packaging.
Veestro may not be ideal for: Large families seeking shared servings, individuals preferring frequent menu changes, or those seeking meat-based meals.
Customer Reviews and Testimonials
- Flavor: Many customers are surprised by the tastiness and variety of frozen vegan meals.
- Nutritional Satisfaction: Meals are described as filling and healthy; the Three-Layer Scramble, Red Curry with Tofu, and Pasta Bolognese are particularly loved.
- Convenience: Positive feedback on simplifying weekly meal planning, reducing grocery trips, and making plant-based eating more accessible.
- Cost: Some users find pricing steep, but feel the health benefits and convenience offset the cost.
- Packaging: Eco-friendly trays and BPA-free pouches appreciated for sustainability.
How Veestro Compares to Traditional Frozen Food
| Feature | Veestro | Traditional Grocery Store Frozen Meals |
|---|---|---|
| Ingredient Quality | Mostly organic, non-GMO, preservative-free | Often contains preservatives and conventional produce |
| Cuisine Variety | International, comfort, vegan dishes | Limited options, often non-vegan |
| Convenience | Direct-to-door, single servings, no prep | Needs grocery trip; some require additional prep |
| Environmental Impact | Compostable trays, BPA-free packaging | Mixed packaging, rarely eco-focused |
| Cost | Premium ($10–$13/meal) | Typically lower ($4–$8/meal) |
Frequently Asked Questions (FAQs)
Q: Is Veestro entirely vegan?
A: Yes, Veestro’s menu is 100% plant-based, with all ingredients free of animal products.
Q: What if I have gluten intolerance?
A: Veestro offers many gluten-free meals, but not all dishes are gluten-free. Each meal specifies ingredients and allergens.
Q: Is Veestro’s packaging recyclable?
A: Yes. Meals come in compostable cartons or BPA-free recyclable pouches, minimizing environmental footprint.
Q: How much does Veestro cost compared to other meal services?
A: Veestro meal prices range from $10–$13 per serving, which is higher than traditional frozen meals but on par with other premium vegan delivery brands.
Q: Do I have to subscribe?
A: No. Veestro allows one-time purchases a la carte, with subscriptions offering discounts and free shipping.
Q: How long can Veestro meals be stored?
A: Meals stay fresh for weeks when kept frozen; check packaging for exact shelf life upon arrival.
Q: Can I skip or change my order?
A: Orders can be edited or skipped easily via Veestro’s website for maximum flexibility.
Final Thoughts on Veestro
Veestro offers a practical, healthy solution for plant-based eating. Its strengths lie in convenience, organic ingredients, portion control, and menu variety. While the cost is on the higher side and menu updates are infrequent, for those prioritizing nutrition, taste, and eco-friendly living, Veestro stands out as a top choice in vegan meal delivery. As with any service, reviewing menu specifics, nutrition, and a trial order is recommended to ensure a perfect fit for your dietary goals and lifestyle.
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